Who We Are?

Litmus Trading DWC – LLC is an independent, full service Sales Agency assisting Brands and marketers worldwide gain market access in the United Arab Emirates, one of the most fast growing markets in the world. With the recent preparations for Expo 2020 well underway in Dubai’s booming economy, there has never been a better time to start getting a strong foothold into its consumer goods market.

We are a new breed of marketing firm that encompasses from in-house creative marketing, product regulatory expertise to 3rd party distribution, key buyers and sales relationships in various local channels for a fast, successful and cost effective route into the UAE market.

We take pride in our experienced, knowledge-sharing team of Sales & Marketing professionals, who bring genuine passion and rich expertise at the service of the Brands and their products.

Founded in 2014 and headquartered in Dubai World Central Free Zone, focal point of a revolutionary multi-phased visionary development in the city of Dubai.

Our Aim

We focus on assisting worldwide Brands seeking to expand their products’ sales, retail placement and distribution in the United Arab Emirates. In a flexible, highly collaborative manner, we also strive to offer distinctive, cost effective marketing solutions to get the Brand in front of the consumers to enhance sales volume sin the local market. We are dedicated to supporting and serving the growing demand for Health&Wellness, Nutrition, Functional Food&Beverage and innovative cosmetic products in the region.

Our Expertise

Business Development
Market Entry strategy
Regulatory Compliance
Strategic Marketing
Brand Building
Product Training


We focus and work across a range of sectors within consumer products  area, where we have developed a massive breadth of experience in the Emirates market, alongside a real understanding of the nuances of specific core categories & sectors.

Cosmetics : Skin &Personal Care & Beauty

Functional Foods & Beverages

Dietary Supplements

Health Supplements




Our competitive advantage is the knowledge of local market business specifics, strong liaison with the local authorities and familiarity with local culture and its people.

We help the Brand owners develop strategic partnership through an extensive network of major key buyers, retailers, importers or distributors in the territory.

Based on our Product Representation & Agency services, we are able to drive rapid growth via appointed importers&distributors and get fast track to market by developing the local channels strategy.


Market access strategy
Product entry strategy & localization
Identify target partnerships
Partner search: Importers/Distributors
Supplier & Distributor Matchmaking
Contract negotiation & price structuring
Facilitate sales coverage
Facilitate retail placement

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We assist our clients in meeting stringent regulatory criteria and industry standards in the UAE.

Rely on us to ensure your product packaging is compliant to local regulations.

We also strongly believe that packaging provides great opportunity to position the product in front of the consumers. It needs to get the instant consumer attention, differentiate from competitors products, emphasize on the quality, effectiveness and uniqueness to communicate the essence of the Brand, your most valuable economic asset.

If needed, we are equipped with skills and talents to incorporate your brand DNA into a visually and appealing packaging design and formulate acceptable claims.

We also ensure that our clients retain exclusive right to the products or patents by Trademark service registration in the UAE.


Regulatory affairs Approvals
Product label & Claims Review, Edit, Reformulate
Ingredients Review
Full Label Compliance
Prepare Registration Dossiers
Packaging Development: label design & Conceptualization
Label Translation to Local Language
Trademark Registration in the UAE

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Once your products have been successfully placed into the market, we can provide a focused, cost effective, holistic approach to your Brand marketing support in the launch phase and stand out from the crowd.

New forms of media presence are winning hearts and minds but also drive massive sales volumes.

We can help Brand owners jump start sales at an accelerated velocity by using the power of interactive video, digital media and social media, adapted to the local specific culture.


Marketing mix & communication strategy
Digital Marketing strategy
Brand identity development
Localization of Marketing collaterals
Products website development& Content Management
Social Media
Associate Product Training
PR activities

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CLEAN POP face brush www.clean-pop.com
HYPERICUM herbal products www.hypericum-plant.ro

Are you ready to Succeed in the United Arab Emirates Market?

We know what it takes!





Litmus Trading DWC-LLC will play the role of your Sales&Marketing office in the UAE to help you establish powerful distribution channels via appointed Importer/Distributor in the local market. Our extensive contacts network in the sectors we specialize, allows us to find buyers and distribution partners that suit your requirements. Whether you are a start-up or an established Company we are definitely interested to hear from you. If you want to learn more about how you can unlock new territories for your products, consult us today.


We bring your Products to the Market game

We believe that successful projects are built on strong relationships. We offer our first-hand experience in helping you acquire your desired product portfolio.

If you are a retailer seeking to create a new concept or a distributor looking for portfolio expansion, we can source and tailor product assortments according to your needs.

We remain at your disposal in helping with strategy implementation by addressing any marketing support you may need.

If you want to learn more about how we can help you building up your products portfolio, consult us today.


From our blog & twitter

Doing business in the UAE

Enthusiasm grows in UAE as businesses licenses increase in Dubai lately. Business licenses created in 2014 rose with 13% compared to the previous year, which shows that business is flourishing in Dubai. Business experts in UAE report on the latest news. There have been many comments about UAE acting as a connection between the Middle…


Litmus Trading DWC-LLC

Location:Dubai World Central,
Business Center #3
PO BOX 390667,
Dubai, United Arab Emirates

Phone numbers:

Tel: +971 554129813

Fax: +971 4 8160010

Skype: litmus-international

Email: info@litmus-international.com

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